Legitimate Home Based Business

Black Hat, White Hat and Gray Hat SEO

2008-03-29T17:03:00.001-07:00

Search Engine Optimizers (SEO) can wear many different hats. The color of the single hat is determined by the SEO philosophy and the methods, that is used to optimize websites. We usually speak of:

Black Hat SEO
White Hat SEO
Gray Hat SEO

As an affiliate it is important to understand the difference and the risks between the single SEO Hats.

Black Hat SEO

Black Hat SEO is also known as SEO spamming, and is when someone creates websites that have little or no value, that are intended to trick the search engines into offering irrelevant or low-quality search results.

Black Hat SEO will heavily leverage technology and automation in order to create tons of poor quality sites, and gain inbound links from other websites (link spam). Once the visitor has arrived to the website, the owner of the website will often use some kind of cloaking or redirect to show the

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visitor a sales page of the products, that is the really goal of the Black Hat SEO technique.

Black Hat SEO are all about getting fast results. The method they use to optimize their websites will often get the website to the top of the search engines very rapidly, but when the search engines catch-on, the website will very often crash or get banned.

I do not condone Black Hat SEO for affiliates, because it is very risky SEO business, and it can especially damaging, when it is used on a website, that you have invested heavily resources in.

White Hat SEO

White Hat SEO focus on building quality content first and SEO second. White Hat SEO may use technology and automation to build their websites too, but they use it to accomplish different goals. They write content for people, not search engines. White Hat SEO tend to rely more on their content and marketing skills to achieve

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a top ranking, rather than automated programs.

White Hat SEO understand that good search engine rankings takes time and dont try to rush results. White Hat SEO are able to get more inbound links from other websites, because their content is considered valuable. They go by the philosophy CONTENT IS KING.

When you use White Hat SEO tactics you run absolutely no risk of being banned by the search engines and visitors who come to your website will also be more likely to convert.

Gray Hat SEO

A lot of SEO fall into the Gray Hat category, and there are many shades of gray. Some Gray Hat SEO tend to use more questionable tactics and take greater risks. Gray Hat SEO is all about risk versus reward. Some Gray Hat techniques may be frowned by the search engines, but are not necessarily against their rules, while other techniques may be more risky and should be used only after

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careful consideration.

What SEO hat should you wear ?

The hat that you decide to wear should be determined by your goals and objectives. I would never recommend anybody to use any black hat SEO strategies, because these strategies are short-lived and will almost always get you banned in the search engines.

Everybody should strive to be a white hat SEO and focus on writing quality content. However it may make sense for you in some instances to use Gray Hat SEO tactics to gain a competitive advantage. But when using Gray Hat SEO tactics it is very important, that you measure the risk and reward of each strategy, and determine for yourself, if some of these Gray Hat SEO strategies makes sense for your websites.

But it is important that you never take too big a risk with your most valuable websites, and here it is much more valuable, that you make a more safe and long

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term SEO strategy for these websites.

About The Author

Morten Hansen has been working with the internet business for several years. If you want to Get a 100% FREE newsletter with hundreds of Internet home business tips and tricks or want to read about some of the most profitable affiliate products on the internet visit my website www.OnlineMoneyTips4you.com

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Affiliate Marketing - Success Secrets For A Sales Bonanza

2008-02-14T16:44:00.001-08:00

The recent boom in affiliate marketing has spawned such a mass of information, get rich quick schemes and conflicting advice that for the novice it can be a daunting experience that will put many off from setting out at all in this potentially lucrative business. However, it does not need to be this way. Here I present to you some of the most useful pointers to developing a successful affiliate income as four 'must do' tips:

1. Have a professional, user friendly website.
Given that affiliate links can be placed just about anywhere these days you could be excused for thinking that you do not actually need your own website. How wrong you would be. A professionally designed and built site that contains plenty of information about the products it promotes is essential. Information or content is generally what your visitors are initially at least searching

for. If that information interests them it may well promote a sale. People need to be enticed into clicking on your adverts with original, interesting articles, reviews and information. Get this right and you have won half the battle. Navigating around the site should be easy,efficient and logical too. Make it easy for your visitors to find what they want.

2. Freebies!
Offer your visitors something for nothing. Giving away newsletters, e-zines and newsletters for nothing other than the potential customers email addresses in exchange is actually a very good deal for you. You can follow these up by offering them further information, links and special offers. This will keep them interested and could lead to sales now or in the future. Remember your fiercest competitors will be doing just this and it would be professional suicide not to match or exceed their efforts. Likewise keep an eye on your competitors regularly to

check what they are doing. In other words try always to stay one step ahead.

3. Traffic Building.
Do everything within your power to drive traffic to your site. All marketers know this. You must look at all the possibilities for getting people to visit your site. Some of these methods can be expensive such as using advertising services and buying links. However there are other less costly methods that can be equally lucrative. Write articles for newsletters and E-zines such as this one and include a link to your website. The search engines love this type of free advertising and will reward you in their rankings. Of course you will also be exposing your knowledge and authority of your subject and this will lead of course to visitors who come to your site trusting your good judgment and reputation. Therefore ensure that the content they read is relevant, informative, up to date and well

written.

4. Originality
What are your main competitors offering, or more accurately what are they not offering? Find out what the gaps are in the market and target them with your campaign.This is not to be confused with focusing upon something peripheral but it does mean looking for something that whilst popular has not yet been marketed aggressively. This will give your site a certain edge over other affiliates. Try to develop too, your chosen niche in an innovative way on your website too. Originality of graphics, including clever use of typography or unorthodox layout techniques, video links,imaginative use of colour and distinctive, memorable logos all can create the interest that can hold your visitors attention long enough to get that sale and just as importantly get them to return for more.

There are of course many other ways to get your affiliate business off to a healthy start but remember that good marketing is something

which is in a constant state of flux. It will be important not to rest on your laurels, because this is a line of business in which your main competitors will be watching your every move for sure!

My articles are always focused on subjects that I have experienced or are in the process of experiencing. I offer my views from this standpoint and do not purport to be an expert. I do hope though that a part or a whole of anything that I write may be of interest or help to others. If you wish to find products and services to help you set up in affiliate marketing or other personal development resources please visit: http://www.nocloudstoday.com

For Health related articles and products visit: http://www.ihelpyouquit.com

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How To Make Money Online At Home

2007-10-31T11:41:00.001-07:00

Are you interested in learning how to make money online at home? Would you like to know something? It really is hard to do, however, it's also very doable, as long as you're willing to work hard, sacrifice a lot of your personal time in the beginning and continue your Internet Marketing education. Are you up for it? Let's get you started then!

There are actually several different ways that you can make money online from home. Do you have an idea of what it is you might like to do? Let's run through a few different options real quick. You could sell items on ebay, you can sell items through your own website by using search engine optimization and pay per click methods, you could sell information products or software, you could become an affiliate marketer and simply sell other peoples products and services. This

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is a great way to get started for new people. Once you've learned the ropes as an affiliate it becomes much easier to create your own product. When that happens you can enlist an entire army of your own affiliates to sell your products for you and that can become lucrative, once you have a few good products out there that people want to buy.

Your best bet is to visit some of the different affiliate networks and get signed up. You can go to Clickbank.com, cj.com, Linkshare.com and many others. There are some excellent affiliate tutorials at cj.com and I highly suggest that you read and absorb every bit of the free information. Anyway, this should give you a head start in your new quest to make money online at home.

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Grab my free report "Top 10 Affiliate Mistakes" and save yourself a lot of heartache. Visit MakeAffiliateCash.com Right Now. You'll learn what NOT to do and finally get yourself on the right track. Make Money Online At Home. Joe Stewart is an Internet Marketer and Small Business owner that enjoys helping others.

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Finding Web Hosts for Ecommerce

2007-09-23T13:15:00.001-07:00

Ecommerce is big and growing. It makes sense really, because shoppers look at ecommerce sites to get product information and best price without the bricks and mortar overhead. After the shopper gets this information they may go to a bricks and mortar store in their neighborhood or they may check out a second ecommerce site for info and price or they may just buy right there.

Shoppers are buying right there more and more often as ecommerce becomes more popular. And ecommerce websites can take a real share of the market - as long as they have a good web host keeping them dependable and fast 24/7. The host is a major factor in ecommerce because there are some considerations that some hosts cannot handle well.

So, what should you look for in an ecommerce host? We often think of ecommerce in terms

of an online shop for books, CDs, and computer accessories. But there are ever more products available and ecommerce hosts are responding. Ecommerce hosting plans must include a very powerful website design that allows you to create a responsive and effective sales engine. Here are some very key features:

Shopping Cart- A virtual shopping cart should be provided by an ecommerce website allowing a buyer to select one or several products before going to checkout point for purchase. This program should have cookies so your ecommerce site remembers every customer and every item in the shopping cart. Your ecommerce hosting plan must offer one or more shopping cart programs.

Payment Gateway- Ecommerce hosting necessitates provision of a payment gateway so customers will purchase goods from your site with Visa, MC, MoneyBookers.com, PayPal.com , check, or even by telephone. Before you choose a particular host make sure all your features

are compatible and well supported by that host.

SSL- (Secure Sockets Layer) To accept payment online you must have a SSL. SSL will provide security by encryption of all data - like credit card numbers and addresses so that it remains invisible to various computers the transaction must pass through. Without SSL your personal and financial information would be visible to anyone with access to the computers. If your ecommerce host plan includes shared SSL, than you can use the host's shared SSL certificate. You can get a private SSL certificate if you pay a fee and you have a dedicated IP address. These details must be verified with your host.

Planning- Ecommerce websites need more planning than regular business web sites. You must have a detailed plan for growth so that your choice of hosting services can grow with your site. And you should try to anticipate the

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addition of new features as you need them. Your host must provide reliable technical support. You will need to use a database to store all of your products and various customer information. This can be complicated, but good hosting services that support ecommerce websites can show you a demo model or some operational ecommerce sites that you can study. If you won't have an in-house web developer it might be a good idea to select a host plan with ready-made websites that you can easily add your product pictures and texts. Look at the demo too if possible.

Your hosting provider should guarantee near 100% uptime. The worst case scenario sees your customers unable to bring up your website. Ask about downtime reimbursements for hosting fees and check with webmasters who have used the host in question. There are plenty of ways to check out the reputation and

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abilities of any ecommerce host. The best way is to get a list of their ecommerce customers and send the webmasters an email requesting info on the company's track record.

Arthur Browning

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Arthur Browning began his career teaching technical writing in a small midwestern university for 15 years. He later editted and published a national professional journal for some ten years. He is now an investor. His interests include art collecting, web marketing, writing.

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5 Essential Things You Must Find In A Winning Affiliate Program!

2007-09-21T23:55:00.001-07:00

Many affiliate marketers don't earn any significant amount of money online because they don't know what to look for in a good affiliate program.

It is sad because even if you promote like crazy, you will not make any money marketing an affiliate program with poor conversion rates.

Happily, once you know what to look for before you choose to promote your affiliate program, everything becomes easier.

Let's discover these five points right away...

Point #1 High Conversion Rates.

The website you are promoting must display its conversion rates inside the affiliate members area. Don't waste your time with affiliate programs that don't take care of their affiliates, and don't help them to earn more money.

A great (or good enough) product plus a solid copy will get high conversion rates, and hence, more commissions for you.

Be sure that the merchant is continuously testing his website.

Why? Because overtime, you will earn more affiliate commissions.

Be aware that video is quickly becoming a major element of sales page online, and even simple landing pages.

Point #2 - High Commission Rates.

Try to always chose the product with the highest commission rate. After all, you are here for the money. The goal of any business is to make more money.

Point #3 High Quality Product.

Always over-deliver. Your customers must say wow, when they buy the products you recommended or endorsed. When this happens, they will buy more than one of your recommendation, but several of them overtime.

Video products sell very well, so you should pay close attention to them if you are not already marketing info-products.

Reason #4 High Quality and Reliable Tracking System

You don't want to promote a winning product, and find out that commission were'nt tracked! So be sure to have a system in place to detect a problem,

and make your research before you start your massive online advertising campaign.

So be sure to check that there is a

Reason #5 Reliable Commission Payments Software.

You also want to be sure that you will receive your hard earned money (affiliate marketing is not so easy...).

The ideal solution is to be paid instantly. As an affiliate, the only system I know for this is the seven dollar secret system.

You are paid instantly into your paypal account when you make a sale! See an example here: http://www.makemoneyonlinehow.com.

Otherwise, being paid every two weeks is acceptable as well.

If you look for these five points before starting to promote your affiliate products, you will see a nice increase in your affiliate revenue, so do your home work.

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now: affiliates blog for more highly effective marketing tips.

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Managing Your Virtual Assistant Clients While Working At Home With The Kids

2007-09-21T23:40:00.000-07:00

Virtual assistants are on the rise. This is an excellent profession for the work-at-home mother. Here are some tips for managing your workload while the kids are home.

What is a virtual assistant? A virtual assistant is someone who provides businesses with services that aid them in the daily running of the business. They perform tasks like word processing, web design, corresponding with business clients, and database management.

Managing this business from home has advantages and disadvantages. For one, a mom can keep her kids under her watchful eye instead of in a daycare center. The family saves money on the cost of a sitter. She can also work in her pajamas until noon if she chooses.

Moms with home-based businesses can experience scheduling issues though. Children,

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especially small ones, dont understand that mom cant play because she has to work on the computer. Infants are even less forgiving. When they need something, there will be no relief for mom until she satisfies them.

With virtual assisting clients, the needs are varied and sometimes urgent. How can a mom work her business and take care of the kids? Planning is of the utmost importance. Patience is a must as well.

If you have an infant, schedule phone calls and net meetings during nap times. Babies sleep several hours a day. Use that time wisely to get client deliverables finished and sent out.

If you have a toddler who can walk and get into things, he or she will need to be in the office area with you. Toddlers do not sleep for long periods of

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time, so phone calls can be handled then, but other work will have to be managed with them awake. Setting up a play area in the corner of the office will keep your toddler occupied.

Place a few of their favorite toys, a blanket, and a pillow in the play area. A small television with a VCR for tapes of favorite shows gains their attention while you work on the computer. When they get tired, they can lie down and take a nap.

If you have more than one child, you may consider hiring a nanny once or twice a week. On these days, schedule conference calls, onsite meetings for local businesses, and other activities for which you need undisturbed quiet. Make the most of those days to lighten your load on the days when you are the caregiver for

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the kids.

Managing a virtual assisting business can be done with the kids at home. Setting a schedule and sticking to it will help you remain sane when the kids want and need your attention.

Ready to start and run your own Virtual Assistant business from home? Instantly access your guide to starting a VA business.

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Make Money On eBay - Are You The Entrepreneurial Type?

2007-09-20T20:38:00.001-07:00

Starting your own home based business can be a scary experience. However, there are several actions that you can take which will help to reduce the risk. The first is to make sure that being in business for yourself is really right for you. While setting the goal to make money on eBay might sound great, you may not be cut out to become a business owner and operator.

It is important to recognize that not everyone is cut out to be a business owner. No matter what type of business you are examining, there are certain attributes that make an entrepreneur more likely to achieve success. Having those attributes is important if you are to make money on eBay.

There are many questions to ask yourself. For example, do you wish to work on your own, and for yourself? You must be a

high-energy person who is a self-starter. Many who struggle and/or fail in business lacked one or more of these attributes. Had they done something to compensate for the deficiency, they would have greatly increased their chances of success and they would have been more likely to make money on eBay.

Are you a good problem solver? The entrepreneurial person is typically a very good problem solver who can develop creative solutions to difficult problems, issues and challenges. Since every business faces a multitude of challenges this is an important competency if you are to make money on eBay.

Are you a risk-taker? The self-employed are also risk-takers who are not afraid of failing. These are entrepreneurs who dont give up when things get difficult. They take action, facing challenges head-on, driving issues to closure, and continually learning. All of those come together during their quest to make money on eBay.

Few can say that

they have all of the above strengths and attributes. However, the successful tend to clearly understand their strengths and deficiencies. Where they have a weakness or deficiency, they develop a means of compensating.

To your eBay success!

To read my free e-report "Dropship Facts" check out www.onlineauctionsmadesimple.net Bob Hamilton is an entrepreneur, writer and consultant. Bob sold his brick and mortar store to sell on eBay and has been helping others to get started on eBay ever since. http://www.openingadollarstore.com

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Herbal Breast Enhancement - Non-Surgical Breast Enhancement Methods that Work

2007-09-20T17:37:00.000-07:00

Non-surgical breast enhancement and herbal breast enhancement products are fast becoming a real and effective breast enlargement alternative for women who either dont want the artificial look and feel of breast implants, cannot afford the surgery, do not want to take the risk, or simply have never even considered having cosmetic surgery to correct or enhance any physical feature they are not satisfied with.

There are actually quite a few mediocre herbal breast enhancement products on the market today, mostly sold online or in herbal supplement shops, so a buyer must be prudent in shopping around for quality. Non-surgical breast enhancement alternatives can be in the form of a device (like Brava or other breast suction devices), which are worn kind of like a large bra and must be used several times a day

or for several hours. Herbal breast enhancement products ( Examples of these products can be found here Breast Enhancement Pills Info,which generally use phytoestrogen or plant estrogen synthesis technology to stimulate the mammary glands and promote breast tissue growth), natural breast growth promotion supplements (non-phytoestrogen), and even hypnosis are other forms of non-surgical breast enhancement gaining popularity as alternatives to surgery.

Herbal breast enhancement products like Bloussant, Erdic and the like, use phytoestrogen technology to boost breast growth. The only problem with traditional herbal breast enhancement products like this is that sometimes the effects may not last, due to a sudden spike in the bodys estrogen, and the subsequent release of the estrogen gained during the usage of the product results in loss of some of or all of the breast tissue growth once the supplement is discontinued. There is

actually a non-surgical breast enhancement product that does produce permanent breast growth and maintenance, due to the fact that it does not use traditional herbal phytoestrogen utilization, but rather induces permanent breast growth by stimulating the bodys own pituitary gland and continuing the breast growth cycle that was stunted.

Not only that, but if you do not adhere to a proper lifestyle and diet, some women can experience weight gain, increased cellulite, acne breakouts, and other hormonally induced problems on traditional herbal breast enhancement products, due to a high concentration of estrogenic compounds. The female body is not designed to handle such an influx of estrogen, even if it is plant derived. So please be mindful and ask questions of the manufacturer if you are considering a traditional phytoestrogenic herbal breast enhancement product - make sure it has just the right balance

of estrogenic compounds, not an over-abundance of them.

Common complaints with the non-surgical breast enhancement breast suction devices like the Brava breast enhancer system, are that they may irritate skin, are bulky and hard to conceal, require too much time to gain any kind of results, and are high in cost and a burden to maintain due to the required physician supervision. The Brava system has proven to be effective in several cases though, but it does take a large time commitment, and patience with the process and work that goes along with it.

Other non-surgical breast enhancers like hypnosis are a little harder to pin down. I havent actually read of any success stories with hypnosis for breast enhancement and enlargement, but that certainly doesnt mean there havent been some women who have achieved permanent breast tissue growth. I would approach

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this method of breast enhancing with extreme caution and suspicion. As with any other non-surgical breast enhancement product, do your research, be prepared for any possible side effects, and know the companys success rate by researching complaints on the internet or through other resources.

Herbal breast enhancement and non-surgical breast enhancement is becoming the focus of a lot of attention, both positive and negative, and is also the subject of much contention and controversy amongst the medical community. The fact is, there are proven and highly successful alternatives to surgical breast enhancement and enlargement, you just need to know where to look!

Danna Schneider is the webmaster and founder of http://www.breastenhancepill.com a non-surgical breast enhancement product review and information site that reviews and gives the latest information on both herbal breast enhancement technology and other forms of non-surgical breast enhancement technology.

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Bloggersauras? It Is SO a Word

2007-09-19T14:34:00.000-07:00

Sometimes what I write is insightful and clever. Sometimes not. Now and then it's thought-provoking and confronting. Occasionally it's deep and philosophical. Confusing perhaps. Periodically it's controversial, if not, politically incorrect. It's even been labeled... blunt. I can't believe that. So not fair.

Well anyway, today... it's nunnathat. Today, we're going with amusing, silly and creative. My site, my rules. No editors, no pressure, no deadlines. Freestyle Craig. Giddyup.

For me, the best part of blogging is the creative freedom. There really is no right or wrong. (Sure... there's better and worse). When I sit down to a blank computer screen with a mind full of ideas, it's like I'm five years old, I've got the biggest piece of paper in the world and an endless supply of crayons and paints.

Sometimes the heavy-duty, life-changing, let's-analyse-ourselves (again), grown-up stuff gets a little emotionally cumbersome and exhausting (even for me).

Kinda like walking continuously in knee-deep mud; laborious, smelly, tiring and draining.

Occasionally we need to get out of the mud, close our eyes and spin ourselves around in circles, head up to the clouds until we fall down on the freshly cut grass. And then get up and do it again. And then do a forward roll and stand triumphantly with our arms in the air while we wait for the judges score.

Unless or course we're too sophisticated and mature (self-conscious and dysfunctional) to have so much fun. Remember fun? Those were the days.

So now and then it's appropriate, if not necessary, for me to take off my Craig-the-Coach hat and put on my Craig-don't-let-the-teacher-see-what-we're-doing... hat. Now and then, silly is good. Let's not analyse, investigate or theorise on anything... for a day.

To the uninitiated, the blogoshpere can be a daunting place. It was for me.

It's very big (and growing like

a weed), has it's own (rapidly evolving) culture and language, occasionally has credibility issues (due to the huge amount of cyber-crap some people call blog sites) and regularly seems to have identity issues.... in that, a large percentage of the general population don't have a clue about what they are, or why they exist.

Someone recently told me they thought a blog was like an online diary that teenage girls keep to update each other on their social lives. Hmm. Few (million) of those around too.

Just over nine months ago the bald man sat me down and did his best to explain the concept of blogging and the potential fun and creative freedom that might be had by me, in developing a site such as this.

I didn't really know what a blog was... had a vague notion, but didn't totally get it. Alright, I was clueless.

The first two months cruising the blogoshpere

was like being a tourist in a non English-speaking country with no phrase book, no maps and no interpreter... especially exploring some of the blog-development(?) sites with all the bloggerspeak.

So many words and terms.

"Johnnie what's a Post... and why is it not called an article... looks like, smells like and reads.. like an article?" "Err well Craig.. it just is."

(He always had those enlightening responses for me).

And as you all know:

1) Language is a constantly evolving thing.

2) I have a propensity to invent (often stupid) words (Craig, the word-ologist)

3) All words are born somewhere (perhaps some will be born on this site). Somewhere, some time... someone breathed life into the very words you and I speak every day.

For example... The term blogosphere was coined on September 10, 1999 by Brad L. Graham, as a joke... now it's part of a world-wide culture and language and used millions of times by millions

of people every day.

So, rather than wait for these new words to appear on our screens... I thought that perhaps you and I (being the creative forces that we are).. could become linguistic pioneers, going boldly where few have gone and invent a few words (or terms) of our own.

Maybe we can become part of history.

Imagine creating something which becomes part of every day language...

Here are a few to get you started... (I came up with these and then subsequently discovered that some of them... are already floating in the blogoshpere... Doh!.. not quick enough or creative enough!).

And yes, it's meant to be tongue-in-cheek.

Bloggette - a small blog.

Bloggersaurus - an early blogger (from the 90's).

Bloggernaut - someone who boldly explores the outer-reaches of the blogosphere.

Blogvertorial - an advertisement (or series of advertisements) thinly disguised as a blog site. May also be a single post on an otherwise legitimate site... usually promoting

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one or all of the five P's (pill, powder, potion, product or program).

Blogology - science of (or study of) blogging.

Blogologist - one who studies blogs.

Bloggerlicious - an attractive blogger (good luck finding one).

Bloggish - looks like a blog.. but isn't.

Blogoholic - someone addicted to reading and/or writing blogs (I actually know a few people who are heading towards this!)... "Hello, I'm Kelvin and I'm a blogoholic..."

Bloginator - bad-ass blogger.

Bloggee - reader of blogs

So there it is; a smattering of (newish) words to get you started. Now it's your turn to create and define your own word (or two) to add to our blogger's dictionary. The dictionary will feature on our home page (in the sidebar) for the next few months and will evolve with your help. We will credit you for your word/s. It is an exercise in fun and creativity but you never know... maybe you'll create a word which

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will be embraced by the next generation of bloggers.

So we need: (1) The word (how you want it spelled).

(2) Your desired Pronunciation (unless it's obvious).

(3) Definition.

(4) Your name (or cybername if you prefer).

Okay, put your thinking caps on and have some fun. (Don't be a scaredy-cat).

If you're struggling to come up with your own addition to our dictionary, let us know your thoughts on the evolution of the language of blogging.

See ya.

Craig Harper (B.Ex.Sci.) is an Australian motivational speaker, qualified exercise scientist, author, columnist, radio presenter, and owner of one of the largest personal training centres in the world.

He can be heard weekly on Australian Radio SEN 1116 and GOLD FM and appears on Australian television on Network Ten's 9AM.

Motivational Speaker - Craig Harper

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How To Develop A Strength Training Program To Run Faster!

2007-09-18T23:24:00.001-07:00

Whether you are a sprinter, middle distance, or long distance runner, a properly executed strength training program will be the key to improving your running times.

If youre a runner, you MUST strength train correctly. Running for distance, being aerobic in nature, will begin to break down good muscle tissue. You need a strength training program that will keep the muscle you have, and ultimately to build more muscle, that will carry over to faster running times.

Here are some tips to help you develop a strength training program exclusively for runners.

1. Emphasize Your Running Muscles

You should train all of your muscles thoroughly in any strength training program. The body works as a unit. Never neglect body parts, or favor other body parts simply because you like to train them.

Give all of your muscles attention, but emphasize the ones that pertain to your sport the most. The running muscles, in order of importance are: Buttocks, Thighs, Calves, Shoulders, Chest, Back and Arms. When you design a full-body workout for running, try to work the muscles in this same order.

2. Train With Full-Body Workouts

Unless youre a bodybuilder, you should train the full body with each workout. A bodybuilder who is trying to gain a lot of muscle would split their routine in order to work more thoroughly on each body part. An athlete should use strength training as a means to improve sports performance. A full body routine properly addresses the needs of an athlete.

3. Train the Tibialis Anterior

The tibialis anterior is the muscle on the front of the shin. By working on

this muscle, you keep a balance with the calves ie. the soleus and gastrocnemius muscles. You need to keep opposing muscles in balance to maximize performance and minimize injuries. The tibialis anterior should also be developed to minimize shin splints. You can perform a foot flexion exercise to work on the T. A. muscle. If youre serious about running and dont have access to a foot flexion machine, Id suggest you get one.

4. Emphasize Your Buttocks Exercise

If you were asked to name the fastest land animals, you might say a cheetah, or an ostrich. The interesting thing about these animals that run so fast, is that they have skinny legs, but very well developed hinds (buttocks). The same with humans. Any runner, sprinter, middle, or long distance, should emphasize exercises that work on the buttocks

area. If you have access to a Reverse Hyperextension machine you can work the area directly, with complete safety. If you dont have one, a barbell full squat with work just fine.

5. Strength Train More Intensely Than You Run

When you strength train for running, you must strive to perform a set until you can no longer complete another repetition in perfect form. Obviously, you dont run until you drop. That would be counter-productive, and dangerous. Strength training is completely different and should be treated as such. By strength training a muscle to the point of momentary muscular failure, you set the stage for rapid strength gains in the muscle.

6. Strength Train Slowly To Run Faster

Any strength training exercise should be performed slowly and deliberately. This takes the momentum out of the exercise, and therefore

maximizes the amount of muscle fibers that are stimulated. A proper cadence when strength training should be about 2 seconds to lift the weight (when you contract the muscle) and at least 4 seconds to lower the weight (lengthen the muscle).

7. Add Weight or Repetitions Whenever Possible

It is so important for runners to try to add weight to an exercise as often as possible, or keep the weight the same and add repetitions whenever possible. This forces the muscles to adapt by increasing in strength. Runners need to do this because the very nature of frequent long runs catabolizes muscle tissue. Strength training in a progressive fashion will help preserve muscle, and ideally, add more muscle and strength to run faster, longer.

Steve Preston is a Sports Performance Specialist in Virginia Beach, Virginia. He specializes in developing sport-specific

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strength training programs for athletes. He is available for phone consultations, and clinics. For more information go to http://www.sports-strength.com He has recently developed the Champion Strength Training for Runners DVD program. You can check it out at http://www.sports-strength.com/swimming.html

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Injuries & Defense

2007-09-18T20:24:00.000-07:00

Before we look ahead to this weekend's NFL conference championship games, let's take a look backward. What was all the talk in the NFL over the last month? Should the Colts sit their starters to have them rested for the playoffs or not? There were many people that split on the answer, but I think we'd all agree what the correct answer is: Play 'em! Or at least, rest any injured players, but don't bench the majority of starters the last two weeks of the regular season, even if everything is sewed up.

That was the position the Colts found themselves in after that 13-0 start. They had clinched everything: The division title, the bye week, home field for the postseason, the No. 1 spot. However, anyone who watched Sunday's loss to the Steelers saw an Indy team that was rusty for most of the game. Very rusty.

The

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Colts were out of sync most of the way in their 21-18 loss to the Steelers. Overall, having a bye week gives a team enough time, two weeks, to rest and prepare. It takes time and practice to get a team in sync because there are so many players that need to work together in unison: Blocking patterns, running backs hitting the proper holes, lineman pulling, receivers running patterns, quarterbacks getting the football to them on timing routes, etc.

Think back to the final regular season game for the Denver Broncos. Denver was a 12-point dog at San Diego in a meaningless game for the Broncos. They had everything sewed up and needed only to stay healthy. Instead, Mike Shanahan had several starters play significant first half minutes. They also played inspired football, dominating the Chargers in an impressive performance. I think back to the regular season finale a year

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ago when the Patriots hosted the terrible 49ers at home in a meaningless game, yet Bill Belichick played the starters for three quarters. The reason was a little different, as the Patriots played a sluggish first half, tied 3-3, as a big favorite. Belichick didn't like the performance and sent the starters back out for the second half, injuries be damned! They followed the next few weeks with dominating performances on the way to winning another Super Bowl title.

With the four remaining teams, does anything stand out? Yes, defense! Carolina and Pittsburgh are ranked No. 3 and 4 in the NFL in total defense, with the Broncos and Seahawks at No. 15 and 16. More important is run defense, and notice that all the remaining teams are in the Top 5 in the NFL at stopping the run! It goes Denver (2nd), Pittsburgh (3rd), Carolina (4th) and Seattle (5th).

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One of those will win the Super Bowl, so again, stuffing the run is a huge key to building a championship defense.

That hasn't translated into a significant amount of unders for those teams, but keep in mind that 6 of the 8 playoff games thus far have gone under the total. Yes, it should come as no shock that defense wins championships in all sports, once again!

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Are You Tracking Your Affiliate Sales or Just Guessing?

2007-09-17T17:23:00.000-07:00

If youre going to be serious about affiliate sales, you have to get serious about tracking them. If youre still just guessing, then you are missing a lot of opportunities to tweak your marketing and bring in more sales. If you are surprised at the amount of every check, then you need to find a way to track your sales instead of allowing them to surprise you month after month.

Many sites offer affiliate tracking so that the affiliates are aware at any time how much they are making in commissions. If you are missing this step, you will not know when a change you have made has helped or hurt sales. Sales can be affected by ad copy, website placement, fluctuations in the market, the competition, and any number of things that can change your numbers a little bit or drastically. If you want to stay on top

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of how the changes that you make are affecting the results, you need real time numbers, or as close to them as you can get.

If your products are not offered by someone who allows tracking, it might be time for new products if they are not selling well. Tweaking the marketing without tracking means you might not know for two months if the big change you just implemented has severely hurt your sales. That is one rude awakening that no affiliate needs.

Its also important to know how the sales are going to be tracked in the first place. Are all of your sales being tracked back to you, or just the unique visitors? Are all the sales being tracked for customers who come in through your site the first time and later go in through the main site? If you want to know how you can make your own marketing more effective, you have to know

exactly which sales of yours are going to be tracked back to you. Otherwise, you may be concentrating on the wrong promotions. If you are not being credited with the subsequent sales, it might be pointless to market more products from the main site to the list of existing customers. Marketing should be concentrated where it is likely to actually bring in commissions, not just traffic.

If you are just guessing on any portion of your sales venture, you are not likely to make it as big a success as possible. If you are seeking easy third party sites that can help you provide tracking, there is always Clickbank. Going through Clickbank as an affiliate means not only having tons of products to choose from (probably more than you could even look at), but also means real time tracking that can help you make the most of your marketing. Striking the right balance between your ads, your

websites, other paid ads, links on other sites, etc., should be working together to get your best numbers possible. But without tracking, the delay between your changes and seeing the results may just be the nail in your business coffin.

Gray Rollins is a writer for MarketingEffects.com. Learn what it takes to make money with affiliate marketing and also learn how to get traffic to your webiste by watching these free SEO videos

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